The latest Tigor EV teaser from Tata Motors titled “6 days to go” hints at a launch date of August 18. The sub-4m sedan segment is also witnessing a new car launch on the same day. The Honda Amaze facelift is also scheduled to go on sale on August 18.
The Tigor Electric is Tata’s first electric car and is quite popular among commercial buyers. Perhaps that success kept the personal car buyers away. Then they brought the Nexon to the market, which was exclusively available to the personal buyers.
By now, we can expect Tata to have gathered a lot of data from all Tata EV owners, who must have collectively clocked millions of miles so far. We are expecting the carmaker to have effectively used that information to hit a sweet spot in the performance, range, price, and reliability of electric powertrains and their batteries.
Tata have decided to split the Tigor electric into two product lines with sufficient product differentiation. This will help them hold on to the fleet part of the pie while also allowing them to meet the needs of the affordable personal EV car buyer. Therefore, when the Tigor EV got the Tigor-facelift design, Tata rebadged it as the Xpres-T, which is the commercial version of the car. For personal car buyers, the same car will retain the Tigor EV branding.
The differentiation is not just likely to stay limited to the naming. The Tigor EV will also have some features that aren’t available in the Xpres-T like projector headlamps, alloy wheels, LED DRL, fog lamps, etc. While the commercial version of the car focuses strictly on achieving efficiency and a longer driving range, the personal version will also have the performance side covered. This is evident from the teaser, which shows the Tigor EV not only driving alongside the performance-focused Nexon EV but also managing to catch up to the bigger brother. Unlike the Xpres-T, the Tigor EV will wear the Ziptron badge highlighting its credentials.