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2023 Tata Safari Facelift Expected Vs Actual — Price Reaction | V3Cars

In this article, we’ll take a look at the 2023 Tata Safari facelift’s launch prices and see how close (or off) we were from our expected prices. This will help us better understand 2023 Safari’s pricing strategy and that of other upcoming cars with similar body style in this price range.

2023 Tata Safari Facelift

Expected vs Launch Price Comparison

We were expecting the Safari to start from Rs. 17.0 lakh and top out at Rs. 26.0 lakh while Tata ended up breaching our limits on both sides with the Safari. The Safari facelift’s prices start at Rs. 16.19 lakh and stretch up to Rs. 27.34 lakh. Our estimation for the starting price missed the mark as Tata introduced the Smart variant (without the O). However, the Safari Smart trim ended up only Rs. 31,000 below our expectation with a 1.82% deviation.

The subsequent Pure variant also came as a surprise as it was nowhere in the brochure at the time of the reveal. The Pure (O) variant also had a reasonable gap of 1.68% between our expectations and launch price.

As we move towards higher variants, we’ll see the deviation grow but it remains within our acceptable margin of error limit of 5%. Only the Accomplished Plus and Accomplished Plus dark breached this limit.

2023 TATA SAFARI 

EXPECTED VS LAUNCH PRICE COMPARISON (Ex-Showroom)

MANUAL TRANSMISSION 

Variant

Expected Price

Difference

Launch Price

Deviation

Smart

-

-

Rs. 16,19,000

NA

Smart (O)

Rs. 17,00,000

Rs. 31,000

Rs. 16,69,000

1.82%

Pure

-

-

Rs. 17,69,000

NA

Pure (O)

Rs. 18,50,000

Rs. 31,000

Rs. 18,19,000

1.68%

Pure Plus

-

-

Rs. 19,39,000

NA

Pure Plus S

-

-

Rs. 20,39,000

NA

Pure Plus S Dark

-

-

Rs. 20,69,000

NA

Adventure

Rs. 20,00,000

Rs. 99,000

Rs. 20,99,000

4.95%

Adventure Plus

Rs. 22,00,000

Rs. 49,000

Rs. 22,49,000

2.23%

Adventure Plus Dark

Rs. 22,50,000

Rs. 54,000

Rs. 23,04,000

2.40%

Adventure Plus A 

Rs. 22,50,000 

Rs. 99,000

Rs. 23,49,000

4.4%

Accomplished

Rs. 23,00,000

Rs. 99,000

Rs. 23,99,000

4.30%

Accomplished Dark

Rs. 23,50,000

Rs. 84,000

Rs. 24,34,000

3.57%

Accomplished Plus 

Rs. 24,00,000

Rs. 1,49,000

Rs. 25,49,000

6.21%

Accomplished Plus (6 Seater)

-

-

Rs. 25,59,000

NA

Accomplished Plus Dark

Rs. 24,50,000

Rs. 1,34,000

Rs. 25,84,000 

5.47%

Accomplished Plus Dark (6 Seater)

-

-

Rs. 25,94,000

NA

AUTOMATIC TRANSMISSION 

Pure Plus

-

-

Rs. 20,69,000

NA

Pure Plus S

-

-

Rs. 21,79,000

NA

Pure Plus S Dark

-

-

Rs. 22,09,000

NA

Adventure Plus

Rs. 23,30,000

Rs. 59,000

Rs. 23,89,000

2.53%

Adventure Plus Dark

Rs. 23,80,000

Rs. 64,000

Rs. 24,44,000

2.69%

Adventure Plus A 

Rs. 24,00,000 

Rs. 89,000

Rs. 24,89,000

3.71%

Accomplished

Rs. 24,30,000

Rs. 1,09,000

Rs. 25,39,000

4.49%

Accomplished Dark

Rs. 24,80,000

Rs. 94,000

Rs. 25,74,000

3.79%

Accomplished Plus 

Rs. 25,50,000

Rs. 1,39,000 

Rs. 26,89,000

5.45%

Accomplished Plus (6 Seater)

-

-

Rs. 26,99,000

NA

Accomplished Plus Dark

Rs. 26,00,000

Rs. 1,24,000

Rs. 27,24,000 

4.77%

Accomplished Plus Dark (6 Seater)

-

-

Rs. 27,34,000

NA

With the Safari automatic too, we got some variants, which were not mentioned in the brochure at the time of reveal. In this case as well, the lower variants were closer to our expectations while the Accomplished Plus breached our acceptable 5% deviation limit.

If you want to know how we arrived at these numbers and our thought process behind our estimations, you can visit the following article: Tata Safari Price Expectation — #WithLogic

Note: If You Want to Buy a New Car, Calculate Car Loan EMI with V3Cars

Price Reaction

With a base price of Rs. 16.19 lakh, the Safari has a slightly higher price than before. But, the base variant is also pretty well equipped and makes a lot more sense than before. However, as we move higher, we see the value deteriorate unless you jump higher still to variants with ADAS and panoramic sunroof. These features have a higher perceived value than the manufacturing cost and help cover the value-price gap.

2023 TATA SAFARI

MANUAL VS AUTOMATIC PRICE COMPARISON (EX-SHOWROOM)

Variants

Manual

Difference

Automatic

Smart

Rs. 16,19,000

-

-

Smart (O)

Rs. 16,69,000

-

-

Pure

Rs. 17,69,000

-

-

Pure (O)

Rs. 18,19,000

-

-

Pure Plus

Rs. 19,39,000

Rs. 1,30,000

Rs. 20,69,000

Pure Plus S

Rs. 20,39,000

Rs. 1,40,000

Rs. 21,79,000

Pure Plus S Dark

Rs. 20,69,000

Rs. 1,40,000

Rs. 22,09,000

Adventure Plus

Rs. 22,49,000

Rs. 1,40,000

Rs. 23,89,000

Adventure Plus Dark

Rs. 23,04,000

Rs. 1,40,000

Rs. 24,44,000

Adventure Plus A

Rs. 23,49,000

Rs. 1,40,000

Rs. 24,89,000

Accomplished

Rs. 23,99,000

Rs. 1,40,000

Rs. 25,39,000

Accomplished Dark

Rs. 24,34,000

Rs. 1,40,000

Rs. 25,74,000

Accomplished Plus

Rs. 25,49,000 

Rs. 1,40,000

Rs. 26,89,000

Accomplished Plus (6 Seater)

Rs. 25,59,000

Rs. 1,40,000

Rs. 26,99,000

Accomplished Plus Dark

Rs. 25,84,000

Rs. 1,40,000

Rs. 27,24,000

Accomplished Plus Dark (6 Seater)

Rs. 25,94,000

Rs. 1,40,000

Rs. 27,34,000

Also Read: Tata Nexon Price Reaction — Expected Vs Launch Price

Citroen C3 Aircross Price Reaction — Expected Vs Launch Price

Note: Calculate Car Fuel Cost with V3Cars for India and Other Countries

ABOUT THE AUTHOR

Mahesh Yadav

Mahesh is a fan of compact, quirky and underrated vehicles that punch above their weight. Multix, Nano and Navi are his favorites.

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