Car Brands With Horse Logo - Full List Explained

Which Car Brands Have A Horse Logo?

Car brands and model lines with a horse logo include Ferrari, Porsche, Ford Mustang, Ford Bronco, Baojun, Iran Khodro and Hanteng Autos. Commercial vehicle and specialist automotive brands with horse logos include Eicher, Kamaz, Asquith Motors, Pegaso, Corre La Licorne, Carlsson and Isotta Fraschini.

Here is the quick list of cars and brands with a horse logo:

Famous car brands and model lines

• Ferrari - Italian performance car brand with the famous Prancing Horse logo
• Porsche - German sports car brand with a horse in its crest
• Ford Mustang - Ford model line with a running horse logo
• Ford Bronco - Ford SUV model line with a bucking horse logo

Other car brands

• Baojun - Chinese car brand whose name means “treasured horse”
• Iran Khodro - Iranian carmaker with a horse-head logo
• Hanteng Autos - former Chinese carmaker with a horse in its badge

Commercial vehicle brands

• Eicher - Indian commercial vehicle brand with a stylised horse logo
• Kamaz - Russian truck maker with a running horse logo
• Asquith Motors - British commercial vehicle maker with a horse logo

Historic and specialist names

• Pegaso - historic Spanish vehicle brand named after Pegasus
• Corre La Licorne - historic French carmaker linked to a unicorn emblem
• Carlsson - Mercedes-Benz specialist/tuner with a horse emblem
• Isotta Fraschini - historic Italian luxury carmaker with a horse-related radiator mascot

Other vehicle brands

• TVS Motor Company - 2-wheeler and 3-wheeler manufacturer with a horse logo

Ferrari Horse Logo

Ferrari is the most famous car brand with a horse logo. Its logo features a black prancing horse on a yellow background.

 

The horse symbol traces back to Francesco Baracca, an Italian World War 1 fighter pilot. Before becoming a pilot, Baracca served in the 2nd “Royal Piedmont” Cavalry Regiment, whose coat of arms featured a prancing horse. He later used a similar horse symbol on his aircraft.

After Baracca’s death, his mother suggested Enzo Ferrari use the prancing horse as a good-luck symbol. Ferrari adopted it and placed the black horse on a yellow background, which is associated with Modena, Ferrari’s home city.

Porsche Horse Logo

Porsche also uses a horse in its logo, though the Porsche badge is more detailed than Ferrari’s.

The Porsche crest includes the Stuttgart name and a black rearing horse in the centre. Stuttgart’s city seal also features a horse, and Porsche used that local connection in its badge. Porsche says Stuttgart itself was founded around 950AD as a centre of horse-breeding and stud farms, which makes the horse more than just a decorative part of the logo.

The red and black stripes, along with the antler-like shapes, come from the historic crest colours and coat of arms of Württemberg-Hohenzollern. This makes the Porsche badge a mix of local identity, regional history and performance branding. The horse remains the most relevant part for this story, but it is only one part of the full crest.

Ford Mustang Horse Logo

Ford Mustang is not a separate car brand, but it deserves a place in this list because it has one of the most recognised horse logos.

 

The main Ford brand logo is the blue oval. The Mustang, however, uses a running horse logo. The Mustang name refers to a free-roaming horse, and Ford uses a running horse emblem for the model line. This identity also helped create the “pony car” term for affordable, sporty American cars.

The Mustang horse logo appears on the coupe, convertible and Mustang Mach-E electric SUV.

Some Mustang versions also use special horse-related badges. For example, the Mustang Dark Horse gets a Pony badge on the front upper grille, while the front fenders and rear decklid get separate Dark Horse badges.

Ford Bronco Horse Logo

The Ford Bronco is another Ford model line with its own horse logo. Like the Mustang, Bronco is not a standalone car brand. It is a Ford SUV family.

The Bronco logo shows a bucking horse. A bronco usually refers to an untamed or wild horse, which fits the SUV’s off-road positioning. The bucking-horse badge also gives the Bronco a more rugged identity than the regular Ford oval.

Ford revealed the modern Bronco lineup in 2020 for the 2021 model year. This brought the Bronco name back after the earlier model line was discontinued in 1996.

 

The first-gen Bronco was launched in 1965.

Lesser-Known Car Brands With Horse Logos

Ferrari and Porsche are the obvious answers, but several lesser-known carmakers have also used horse logos or horse-related brand names.

Baojun Horse Logo

Baojun is a Chinese car brand under SAIC-GM-Wuling. The name Baojun is commonly translated as “treasured horse”, so the horse connection is built into the brand name itself.

Image source: Jengtingchen, via Wikimedia Commons, CC BY-SA 4.0

Baojun earlier used a horse-head style badge, while newer branding moved to a more modern horse-profile design. The brand was created for the Chinese market as a more affordable passenger vehicle brand, but it also has some relevance outside China.

For example, the Baojun 530 became the MG Hector.

Iran Khodro Horse Logo

Iran Khodro, also known as IKCO, is an Iranian carmaker headquartered in Tehran. It uses a horse-head design inside a shield-style badge.

The Iran Khodro logo is usually explained around strength, speed and movement. The shield shape also gives the badge a traditional car-emblem look, similar to several older automotive logos.

Hanteng Autos Horse Logo

Hanteng Autos was a Chinese carmaker with a leaping horse logo. The company was founded in 2013 and headquartered in Shangrao, Jiangxi.

Hanteng made SUVs such as the X5 and X7, along with new-energy versions of some models. Its first product, the Hanteng X7, entered production in 2015.

The company declared bankruptcy in April 2022.

Commercial Vehicle Brands With Horse Logos

Some horse-logo manufacturers are better known for trucks, buses and commercial vehicles than passenger cars.

Eicher Horse Logo

Eicher is not a passenger car brand, but it is a familiar automotive name because of Eicher trucks, buses and Eicher Motors. 

Eicher Motors is the flagship company of the Eicher Group and owns Royal Enfield. It is also linked to VE Commercial Vehicles, which includes Eicher-branded trucks and buses.

The Eicher logo uses a stylised horse-like figure. It works well for a commercial vehicle brand because the horse suggests strength, movement and load-carrying ability.

Kamaz Horse Logo

Kamaz is a Russian manufacturer known mainly for heavy trucks, buses and engines. It is not a passenger car brand, but it is still a major automotive manufacturer with a horse logo.

The Kamaz logo uses a running horse, which matches the brand’s heavy-duty image. For a truck maker, the horse symbol naturally suggests strength, endurance and movement.

Kamaz also has a strong motorsport connection through rally trucks. Its trucks have been closely associated with long-distance rally-raid events such as Dakar, where durability matters as much as outright speed. The running horse badge fits Kamaz’s rally-truck image because endurance is a major part of the brand’s identity.

Asquith Motors Horse Logo

Asquith Motors is a British commercial vehicle maker known for hand-built, vintage-style vans and buses. Its vehicles are modern commercial vehicles with a retro look, which also explains the old-world feel of its badge.

Image source: ŠJů, via Wikimedia Commons, CC BY-SA 3.0

The Asquith logo features a stylised horse, usually shown above the brand name.

Historic And Specialist Horse-Logo Brands

Some names in horse-logo lists come from older carmakers or specialist tuners rather than modern mass-market car brands.

Pegaso Horse Logo

Pegaso was a Spanish vehicle manufacturer known for trucks, buses, tractors and a small number of sports cars. Its name comes from Pegasus, the winged horse from Greek mythology.

Image source: es.motor1.com

Pegaso’s sports cars also make the brand more interesting than a regular commercial vehicle mention. The Pegaso Z-102, for example, was a rare Spanish performance car from the 1950s.

Corre La Licorne Horse Logo

Corre La Licorne was a historic French carmaker. “Licorne” means unicorn, so this is technically not a normal horse logo.

Image source: Buch-t, via Wikimedia Commons, GFDL 1.2 or later

The brand was originally called Corre, after founder Jean-Marie Corre. It later adopted the La Licorne name after racing success linked to driver Waldemar Lestienne, whose family crest featured a unicorn.

Carlsson Horse Logo

Carlsson is a German tuning specialist associated mainly with Mercedes-Benz cars.

Image source: topspeed.com

The brand was founded by brothers Rolf and Andreas Hartge and named after Swedish rally driver Ingvar Carlsson. Its logo features a jumping horse, which gives it a performance-oriented identity similar to several other European specialist car badges.

Because Carlsson is a tuner, the badge is usually seen on modified Mercedes-Benz models rather than on cars built fully from scratch.

Horse Logo Vs Horse-Named Car

Some cars have horse-related names but do not use a horse as the main brand logo. Ford Mustang and Ford Bronco are special cases because both have horse-related names and horse logos.

Other cars only have the horse connection in the name. Ford Pinto, Hyundai Pony, Hyundai Equus and Mitsubishi Colt are good examples. A pinto is a horse with a patchy coat, a pony is a small horse, Equus is Latin for horse, and a colt is a young male horse.

Mitsubishi Starion is a more unusual case. Many people assume Starion was meant to be “Stallion”, but the name is also linked to Arion, a mythical horse from Greek mythology. Mitsubishi Eclipse also has a hidden horse connection, as the name is often linked to Eclipse, a famous 18th-century racehorse.

TVS Motor Company Horse Logo

TVS Motor Company is not a car brand, but its horse logo is one of the more familiar horse symbols in the broader automotive space.

The TVS logo shows a red horse in motion next to the blue TVS lettering. Unlike Ferrari or Porsche, it does not use a shield or crest. The horse is simple, flat and easy to recognise on motorcycles, scooters and 3-wheelers.

TVS also owns Norton Motorcycles, the British motorcycle brand it acquired in 2020. Norton’s TVS-backed comeback now includes models such as the Manx R superbike, Manx, Atlas and Atlas GT.

FAQs

Which Car Brands Have A Horse Logo?

Ferrari and Porsche are the best-known car brands with horse logos. Ford Mustang and Ford Bronco are Ford model lines with their own horse logos. Other car and vehicle brands with horse logos include Baojun, Eicher, Kamaz, Iran Khodro, Hanteng Autos, Pegaso, Asquith Motors, Corre La Licorne, Carlsson and TVS Motor Company.

Which Car Has A Running Horse Logo?

The Ford Mustang has a running horse logo. Kamaz also uses a running horse logo, though it is mainly known for trucks. Ferrari’s logo is a prancing horse, not a running horse.

Which Car Has A Prancing Horse Logo?

Ferrari has the famous Prancing Horse logo. The black horse is linked to Italian World War 1 pilot Francesco Baracca, and Ferrari placed it on a yellow background associated with Modena.

Which Car Has A Bucking Horse Logo?

The Ford Bronco has a bucking horse logo. A bronco usually refers to an untamed or wild horse, which matches the SUV’s off-road image.

Does Porsche Have A Horse In Its Logo?

Yes. Porsche has a black horse in the centre of its crest. The horse comes from Stuttgart’s city seal, while the red and black stripes and antler-like shapes come from Württemberg’s historic coat of arms.

Which Indian Vehicle Brand Has A Horse Logo?

Eicher uses a stylised horse-like logo and is a familiar commercial vehicle brand. TVS Motor Company also uses a red horse logo, but TVS mainly makes 2-wheelers and 3-wheelers.

Which Car Logo Has A Black Horse?

Ferrari has a black prancing horse on a yellow background. Porsche also uses a black horse in the centre of its crest.

Which Cars Have Horse-Related Names?

Ford Mustang, Ford Bronco, Ford Pinto, Hyundai Pony, Hyundai Equus, Mitsubishi Colt, Mitsubishi Starion and Mitsubishi Eclipse all have horse-related name connections. However, not all of them use a horse in the actual logo.

Before you finalise your next car, these V3Cars tools can help you make a more informed decision:

Fuel Cost Calculator for Cars – Know your monthly fuel expense based on usage and mileage

Car On-Road Price Calculator – Convert ex-showroom to on-road price for any city

Sell Used Car Online – Enter your car and contact details to get an instant price estimate and book a free inspection with our partner network