Mercedes Inaugurates India’s First Integrated AMG Performance Centre In Ahmedabad | V3Cars

Aug 14, 2022, 03:00 PM IST
By Mohammad Osaaf
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Mercedes Benz have inaugurated India’s first integrated AMG Performance Centre in Ahmedabad, Gujarat. It is also India’s fifth AMG Performance Centre, with others present in New Delhi, Mumbai, Bengaluru and Hyderabad. The centre also features India’s first dedicated MAR2020 EQ display, which will showcase electric luxury cars.

MAR2020 is Mercedes-Benz’s modern retail presentation format that combines digital and physical elements. The facility is spread over an area of 9000sq.ft. and built with an investment of Rs. 4.2 crore. The centre has a 9-car display bay, a 1-car delivery bay and 37 professionally trained staff. The centre will showcase the Mercedes-Benz, Mercedes-AMG and Mercedes-EQ range of cars. With this centre, Mercedes Benz are now present in 47 cities with over 125 touch-points.

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Martin Schwenk, Managing Director & CEO, and Sanjay Thakker, Chairman & Founder of Group Landmark inaugurated the Integrated AMG Performance Centre MAR2020 outlet. Martin Schwenk, Managing Director, and CEO, Mercedes-Benz India, said, “We are excited with the potential growth of Mercedes-Benz and AMG brands in Gujarat. Successful enterprises combined with rising aspiration among the young patrons to own a luxury brand, have firmly driven Mercedes-Benz’s growth trajectory in Gujarat. To cater to the enhanced demand of AMG vehicles in the market in particular, we are introducing India’s first ‘Integrated AMG Performance Centre MAR2020’ outlet in Ahmedabad. This Integrated showroom will feature the country's first dedicated MAR2020 EQ Display, underlining our future EV offensive in the coming months. We remain highly bullish on the potential of Gujarat to become a leading luxury car market in future and are confident of strengthening our footprint with best of products and services for our discerning customers.”

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Mr. Sanjay Thakker, Chairman & Founder of Group Landmark, commented, “We are extremely proud of our long-standing association with Mercedes-Benz, the most aspirational automotive brand across the globe. To cater to the increasing demand of AMG vehicles, we are thrilled to excite our customers with a brand-new Integrated AMG Performance Centre MAR2020 in Ahmedabad. This modern luxury facility creates an unparalleled emotive setting that matches the special atmosphere of our AMG customers’ first introduction with the AMG brand and products. With this unique facility we strongly underline our aspiration to grow the AMG brand in the market, and we are deeply committed to offer customers a thrilling experience, synonymous with AMG.”

Also Read: Mercedes-Benz To Launch EQS 53 AMG On August 24

ABOUT THE AUTHOR

Mohammad Osaaf

In the age of SUVs and crossovers, it's the traditional, 3-box sleeper sedans that excite him the most. All it needs is a punchy engine, a tight chassis and everyday practicality. Skoda Octavia VRS and BMW M5 are his favourites.

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