Published : 03 July 2023
Read Time : 5 min
Author: Mahesh Yadav
There’s little confusion about the upcoming new Tata Nexon 2023 as most of the media outlets are calling it a facelift — V3Cars included. Then why, Mahesh, are you even answering a question that’s on nobody’s mind? If you have that question too, then you’ll have your answer by the end of this article. So, let’s begin by clarifying how a generation change differs from a facelift.

It’s abundantly clear that the online media are calling the upcoming Nexon a facelift. With a lot of recent spottings and feature revelations, I believe we have sufficient evidence to correct ourselves and begin calling it what it is — a generation change.
A typical product lifecycle in the auto industry is about 6 - 7 years. During its life, a car receives a mid-life update, which the industry also refers to as the facelift. For cars that face little to no competition, this product lifecycle can be longer while shorter timelines for updates help a manufacturer fend off competition.
The Nexon went on sale in September 2017 and should it go on sale in the next few months, it’ll become a product in Tata’s portfolio with a 6-year lifecycle. Considering the stiff competition in the B2-SUV space, it’s pretty much common knowledge that we might see a new Nexon in 2023.
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Now, what changes warrant the badge of a new-generation and what qualifies for the facelift tag?
With some clarity on what changes warrant the ‘new gen’ badge, let’s see if the Nexon 2023 earns the generation change tag.
The new Nexon 2023 is likely to get the following changes:
Considering the changes we’re hoping to see in the 2023 Nexon, it doesn’t look like a minor update. Instead, It appears to be getting ready for a major overhaul to challenge the Brezza, which is consistently clocking well over 10,000 units every month.
Keeping these points in mind, we’re updating the details on our website and going forward, we’ll call the 2023 Nexon a generation change.
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Mahesh is a fan of compact, quirky and underrated vehicles that punch above their weight. Multix, Nano and Navi are his favourites.

























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